Pro Talk: Interviews

Over the years, Red Swans has been involved in many corporate video productions. We have a number of international brand clients who depend on us to produce quality videos. Producing corporate based videos help us become better videographers as these projects are more demanding and require greater innovation than a wedding videos.

Every year we have the opportunity to conduct numerous interviews with top decision makers in brilliant corporations. However, there is one yearly project that we are very fond of: The Martell VSOP Rising Personalities Awards.

Recording an interview is an exacting process as it is an art form. Some of the main concerns are lighting, location and audio. Often, existing lighting may not reflect the mood we're trying to capture hence we come prepared with lighting equipment. The background a subject is captured in front of is crucial to composing a good-looking shot. Crisp clear audio is obviously paramount in an interview which is why we have a set of special mics to capture sound.

One of the most important aspect of conducting an interview has to do with the subject. We always make the subject feel at ease and warmed up before the interview. This is especially important and worth taking the effort because a tense subject leads to a very bad video production.

Watch a video we produced for Joanne Yeoh, a famous professional violinist. The video we've attached is a clear example of Red Swans' capabilities as videographers. Background, lighting, audio and a relaxed subject are all well considered.

Joanne Yeoh was liked the video so much, she is now our long-term client. We will be her official videographers for her performances.